Winning the shopping challenge will be an obsession of 21st century business. The second edition of the book “Lovemarks” includes a chapter exploring the rising importance of store environments to brand marketing.
Marek Zoledziowski, CEO of Saatchi & Saatchi Poland, announces plans to increase the company’s turnover by 10% to a local business weekly.
A newspaper Q&A which includes questions on leadership during a recession and Poland’s EU opportunities.
Media I Marketing magazine looks at the Cannes Advertising Awards, Procter & Gamble’s commitment to creativity, and the importance of dreams.
An article on Lovemarks, a philosophy that approaches brands and products, with the conviction that emotions are pivotal to human and consumer behavior.
An interview with Michelle Caruso-Cabrera, discussing current issues facing the advertising industry, and the importance of Love in business.
Love steps inside the French and German pages of KPMG Switzerland’s Spring 2003 ‘Inspiration’ edition of Clarity.
An article about emotion, love, dreams, spots, humour and being Kevin!
An announcement of Saatchi & Saatchi’s desire for a fourth global client. Eastman Kodak Co. and a ‘big brewer’ are reported to be among its intended prospects.
A look at the need for emotional connections and the development of brand loyalty for key client Procter & Gamble.
A discussion with Irene Chapple about Lovemarks, recent global accolades and being a ‘Kiwi at heart” – from Saatchi & Saatchi’s Auckland office.
