Excerpts from Kevin Roberts’ Wharton Leadership Lecture that outlines the skills needed to be a successful marketer, what consumers really want, the importance of failure and the need to have a dream.
A response to Deutsche Bank’s bleak report on TV advertising, this article looks at how the glow of the screen is connecting the past with the future. As screens proliferate, big ideas and new stories will continue to connect through sight, sound and motion.
Digital video recorders such as Tivo have the potential to push advertising into a new creative renaissance. However, the 30-second TVC will never die, “It has to become desirable and watchable”.
There is significant revenue potential in the “triple bottom line”, which aims to have companies act more transparently and responsibly about their environmental and social impact – not just the balance sheet.
A discussion with Pat Kiernan and Ali Velshi of CNN’s The Money Gang about Lovemarks and the market performance of companies that have achieved Lovemark status.
Simon Canning believes that the book Lovemarks: The Future Beyond Brands, is not a marketing manual, but a philosophical challenge for companies to change the world on a social scale.
Valerie Seckler from fashion, beauty and retail magazine Womens Wear Daily reviews the new book and the notion that consumers identify with brands largely through emotion.
An interview with Italian magazine L’Espresso about the ideas behind the new book Lovemarks: The Future Beyond Brands.
Advertising CEOs present optimistic and challenging forecasts for the industry at the annual Management Conference of the American Association of Advertising Agencies, in Miami.
An interview with Francesca Newland about ‘style, experience and understanding’ for Campaign Magazine’s weekly Q&A with industry leaders.
A chat with Jacksonville’s Channel 4 Morning Show presenter Bruce Hamilton about the new book and the development of emotional attachments with Brands.
