Saatchi India Will Become a Champion of Global Network in Next Three Years – The Economic Times

Wednesday, 28 March 2012

In this exclusive interview with Brand Equity, Kevin Roberts speaks about the relevance of Lovemarks in a fast changing world and shares Saatchi & Saatchi’s plans to resurrect its brand in India.

 

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You Have to Sell Hope – Le Soir (PDF)

Interview

Interview with Kevin Roberts, CEO of Saatchi & Saatchi, featured in Le Soir: “According to the head of the advertising giant, the brands that will come out as winners from the crisis, are those who succeed in listening.” (French with English translation)