The Most Powerful Way to Touch People is Through Screens – Fast Company (PDF)

Thursday, 1 June 2006

Fast-Company

Is a brand what we see on the tube, or what we experience?  Check out this extended debate Between Saatchi’s Kevin Roberts and Ogilvy’s Brian Collins.

Related Files

Kevin Roberts & Renzo Rosso – Fifty (PDF)

Interview

“Roberts is transforming his agency into an Ideas Company, while finding time to alert global brands to the fact that consumers are more powerful than ever.  In this encounter, he reassures Renzo that Diesel is, indeed, a Lovemark.”