Marketing In The Screen Age – Emerce (PDF)

Thursday, 1 June 2006

Gone are the days of the consumer as an obedient servant.  The clever, creative use of screens is the key to communication with this critical filming, blogging and social-networking generation.

Related Files

Age of Inclusion – L’Espresso (PDF)

Interview

This is the first regular column for Italy’s L’Espresso magazine. A look at ideas which permeate the cultural and commercial landscape – encompassing communications, marketing, enterprise, design, sport and fashion.