Marketing In The Screen Age – Emerce (PDF)

Thursday, 1 June 2006

Gone are the days of the consumer as an obedient servant.  The clever, creative use of screens is the key to communication with this critical filming, blogging and social-networking generation.

Related Files

ll Guru Che Inventa – Quattroruotte (PDF)

Interview

Italian car magazine Quattroruotte focusses on emotional engagement through Mystery, Sensuality and Intimacy. A look at reinvigorating the design industry and how Italian cars are the perfect sensual medium to engage consumer loyalty.

The Law of Love – Critical Eye (PDF)

Interview

European business strategy magazine CriticalEYE looks at how business can be transformed by emotion and new ideas.  Success depends on inspiration – and, at its best, inspiration is about love.