How Do I Love Thee? – Fast Company (PDF)
Thursday, 1 July 2004
A report on the crusade to convince clients and colleagues that in a viciously competitive marketplace, Love is not a flaky concept – it’s a realistic profit driver for the 21st Century.
Running on Empty – Media and Marketing Europe (PDF)
Interview
A look at why brands have run out of juice and how to pump life back into them.
What’s Love Got To Do With It? – Fortune (PDF)
Interview
All about the L-word and how to mix it with business.
Buzz on Branding – The Lawlor Review (PDF)
Interview
An article looking at why higher education should care about Lovemarking? Created for the Lawlor Review, the premier US education marketing journal.
CEO Ignites IAA, ‘Top Marks for Kevin’ – Arab Ad Magazine (PDF)
Interview
An interview with Alya Rayden Baradhi on Metrics, Mergers and the Middle East.
Love That Brand – Panorama Air NZ (PDF)
Interview
Over trademarks and don’t trust trustmarks? Go for the Lovemark. This article looks at the prescription for ailing brands.
Transactions to Relationships, Brands to Lovemarks – 4Front (PDF)
Interview
4Front asks questions about brands and current brand management.
Saatchi’s Labour of Love – Adnews (PDF)
Interview
An article focussing on the transition from trademark to trustmark to Lovemark.
Mr Lovemark Bites His Critics – The Australian (PDF)
Interview
A perspective on local and global branding, and Lovemarks.
Who Loves You Baby, Kevin Does, grrr – The Australian Financial Review (PDF)
Interview
An explanation of the genesis of Lovemarks, and the implications for the future of brands.
Will Concorde’s Brand Ever Fly So High Again? – Marketing UK (PDF)
Interview
A look at the Concorde brand and what it will take to return to its previous status as a Lovemark.
