Leadership Beyond Reason – ACCJ Journal (PDF)

Thursday, 14 August 2014

Kevin Roberts in American Chamber of Commerce Journal August 2014

The American Chamber of Commerce Japan (ACCJ) Journal met with Kevin in Tokyo to discuss Lovemarks, Leadership and Language, “He doesn’t bring a business card to meetings, he isn’t wearing a tie, he happily drinks water straight from the bottle, and he doesn’t want to check this article before it goes to print. None of that stuff matters, says the CEO worldwide of Saatchi & Saatchi. What matters in what he terms a “VUCA world” – one that is constantly volatile, unreal, crazy and astounding – is that companies have a leadership model that is flexible and fast enough for our high-speed connected “Age of Now”.

Text by Julian Ryall; Photos by Juan Carrera.

Read the full interview from the August 2014 issue of the ACCJ Journal published by Custom Media, pdf link below.

Related Files

Good Stories Sell

Interview

According to ‘the master’ Kevin Roberts, Executive Chairman Saatchi & Saatchi, marketing departments should change their mind set from trying to sell to creating movement.

Claiming Our Humanity in a Digital Age: Big Questions in Vienna

Interview

What does it mean to be human? New Zealander Kevin Roberts, Executive Chairman of Saatchi & Saatchi, captured its essence in a video-laced presentation to illustrate the ‘unreasonable power of ideas’. Rational thinking leads to conclusions but it takes emotion to get action and to generate ‘loyalty beyond reason’.

Let’s Talk About Health and Wellbeing

Interview

A revolution is needed in wellbeing to drive it up the corporate agenda. Kevin Roberts, executive chairman, Saatchi & Saatchi, provided the morning’s keynote address and gave a personal insight into inspirational leadership and how business can draw on emotions and work relationships to deliver sustainable value.

In the Digital Age, it’s All About the Permanent Brand

Interview

When you study the art of branding, any good book on the subject will, at some point, use a neologism of the word “branding” for marketing and communications. Because branding is all about leaving a mark – emotional, physical, you name it –what Kevin Roberts, Executive Chairman of advertising agency Saatchi & Saatchi, once dubbed a “Lovemark”…

Read more…

Good Day at Work Conversation 2015: Movember Foundation Partners with Organisation Psychology Experts, Robertson Cooper

Interview

The Good Day At Work Conversation is asking businesses to give permission for more health-based conversations to happen – inviting the whole person into the workplace, freeing them up to allow them to better express their emotions. At the event today, Kevin Roberts, Executive Chairman of Saatchi and Saatchi, seeks to explore how we embed…

Read more…

Good Day at Work Conversation 2015: Movember Foundation Partners with Organisation Psychology Experts, Robertson Cooper

Interview

The Good Day At Work Conversation is asking businesses to give permission for more health-based conversations to happen – inviting the whole person into the workplace, freeing them up to allow them to better express their emotions. At the event today, Kevin Roberts, Executive Chairman of Saatchi and Saatchi, seeks to explore how we embed…

Read more…

Create Brands That Transcend Marketing 3.0

Interview

Targeting consumer’s minds is not enough, companies should use emotional marketing. Kevin Roberts is one of the authors, who supports that approach. In his book Lovemarks he highlights the importance of emotion in marketing.