Knowlege@Wharton Interview

Wednesday, 16 April 2008

Getting to the Future First
Kevin Roberts talks to Knowledge@Wharton about “Lovemarks” and other advertising initiatives.“Passion is what matters most in business. Don’t hide your emotions, emotion is how you win.” Visit Knowledge@Wharton for the audio version. In addition, Roberts also gave the Wharton Leadership Lecture where he talked about the skills needed to be a successful marketer, what consumers really want, the importance of failure and the need to have a dream.

Related Links
View PDF transcript here

Rebranding America – PaperMag

Interview

Kevin Roberts was one of 15 visual communicators asked by Papermag’s editor, Kim Hastreiter, to present concepts to redefine America’s image. View the ads here in this special online feature.

A Luxury Truth – Il Sole 24 Ore (PDF)

Interview

Article by Kevin Roberts on luxury in times of crisis, published in Il Sole 24 Ore – Italy’s leading financial newspaper. “The answer to being a successful luxury brand lies deep in the value equation, in shifting from price to priceless.” (Italian with English translation)