Interactivity is the Key Word – The Business Time (PDF)

Thursday, 19 July 2007

The digital revolution is transforming marketing, entertainment and technology everywhere. The boundaries between media and advertising, content and products, creator and producer, audience and critic are dissolving.

Related Files

Black Beauty – NZ Listener (PDF)

Interview

An article by Kevin Roberts about the All Blacks’ place in New Zealand’s national identity, what it will take to win the 2007 Rugby World Cup, and making the game BIG in the United States.

The Consumer is Boss L’Espresso (PDF)

Interview

2006 was a year when ones and zeros blowtorched the old production and distribution model into antiquity. The Consumer is Boss and if you’re not connecting with her you’re already her ex-lover.