Head of Saatchi & Saatchi Into Capitalism – TV Rain

Tuesday, 27 December 2011

Russian TV Kevin Roberts

Kevin Roberts gives an extensive interview on Russian television, as he dispenses advice on how brands can make the transition from being a product to becoming a Lovemark, and why most Lovemarks originate in the USA.

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Black Beauty – NZ Listener (PDF)

Interview

An article by Kevin Roberts about the All Blacks’ place in New Zealand’s national identity, what it will take to win the 2007 Rugby World Cup, and making the game BIG in the United States.

The Consumer is Boss L’Espresso (PDF)

Interview

2006 was a year when ones and zeros blowtorched the old production and distribution model into antiquity. The Consumer is Boss and if you’re not connecting with her you’re already her ex-lover.