Head of Saatchi & Saatchi Into Capitalism – TV Rain

Tuesday, 27 December 2011

Russian TV Kevin Roberts

Kevin Roberts gives an extensive interview on Russian television, as he dispenses advice on how brands can make the transition from being a product to becoming a Lovemark, and why most Lovemarks originate in the USA.

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Give Me Sexy – L’Espresso (PDF)

Interview

Sex is a serious subject. I was asked by the editors of L’Espresso to meditate on “sex and business”. My first thought was, why me? Then I thought of the other choices: death, politics, travel. Written by Kevin Roberts.

Media Rules Have Changed – Today (PDF)

Interview

Fierce competition in the marketplace, and increased media clutter have taken their toll on brands. The advertising game has changed; brands that play by yesterday’s rules are in for a rude awakening.