How Deep Is Your Love? – Pro Design (PDF)
Saturday, 1 January 2005
A debate with other industry players about the idealism of love in business. Should branding strategists really be attempting to evoke our deepest human emotions?
Zoledziowski: Expansion during Recession – Biznes Warszawski (PDF)
Interview
Marek Zoledziowski, CEO of Saatchi & Saatchi Poland, announces plans to increase the company’s turnover by 10% to a local business weekly.
We are Enjoying the Recession! – Rzeczpospolita (PDF)
Interview
A newspaper Q&A which includes questions on leadership during a recession and Poland’s EU opportunities.
Love Without Reason – Media I Marketing (PDF)
Interview
Media I Marketing magazine looks at the Cannes Advertising Awards, Procter & Gamble’s commitment to creativity, and the importance of dreams.
Lovemarks: Loving Brands – Brief Magazine (PDF)
Interview
An article on Lovemarks, a philosophy that approaches brands and products, with the conviction that emotions are pivotal to human and consumer behavior.
Love In Business – CNBC Powerlunch (Video)
Interview
An interview with Michelle Caruso-Cabrera, discussing current issues facing the advertising industry, and the importance of Love in business.
The Business of Love – Clarity, KPMG Magazine on Economics and Society (PDF)
Interview
Love steps inside the French and German pages of KPMG Switzerland’s Spring 2003 ‘Inspiration’ edition of Clarity.
A Dreamer in Advertising – De Standard (PDF)
Interview
An article about emotion, love, dreams, spots, humour and being Kevin!
Saatchi Makes A Beeline For Kodak – Advertising Age (PDF)
Interview
An announcement of Saatchi & Saatchi’s desire for a fourth global client. Eastman Kodak Co. and a ‘big brewer’ are reported to be among its intended prospects.
A Little Bit Of TLC…And A Lot Of P&G – Financial Times (PDF)
Interview
A look at the need for emotional connections and the development of brand loyalty for key client Procter & Gamble.
Stairway To Kevin Leads To Saatchi Lair – The New Zealand Herald (PDF)
Interview
A discussion with Irene Chapple about Lovemarks, recent global accolades and being a ‘Kiwi at heart” – from Saatchi & Saatchi’s Auckland office.
