How Deep Is Your Love? – Pro Design (PDF)
Saturday, 1 January 2005
A debate with other industry players about the idealism of love in business. Should branding strategists really be attempting to evoke our deepest human emotions?
A debate with other industry players about the idealism of love in business. Should branding strategists really be attempting to evoke our deepest human emotions?
London correspondent Lisa Owen explores the concept of Lovemarks and attends the London launch of the book Lovemarks: The Future Beyond Brands.
Turkish newspaper Sabah ‘Says Goodbye to Brands’ in its monthly Business magazine.
An interview with 9 News Business reporter Gregg Moss about the new book Lovemarks: The Future Beyond Brands and how brands have become an integral part of our cultural fabric.
John Gapper reviews the book Lovemarks: The Future Beyond Brands, and discusses exclusivity and emotional involvement.
Eric Pfanner calls by the London International Book Fair to review the new book Lovemarks: The Future Beyond Brands
Business Today’s Nigel Cassidy ventures to the London International Book Fair to review the book Lovemarks: The Future Beyond Brands.
A Sunday Tribune article about Lovemarks and the need to foster a “capitalism of inclusion”.
A discussion with Raymond Snoddy about consumers, the future beyond branding and whether The Times newspaper has enough emotional appeal to be a ‘Lovemark’.
An article published in the Spanish Newspaper ‘El Pais’ about simplicity, partnerships and Lovemarks – brands that inspire loyalty beyond reason.
Italian magazine ‘Economy’ looks at the Lovemark concept and the rise of one of noblest names in world advertising – Saatchi & Saatchi.