Academi of Life ‘Business & Love’

Wednesday, 8 September 2010

Kevin Roberts discusses Business & Love with Alexis Glick.

Creating companies that improve people’s lives and making the world a better place.


Give Me Sexy – L’Espresso (PDF)

Interview

Sex is a serious subject. I was asked by the editors of L’Espresso to meditate on “sex and business”. My first thought was, why me? Then I thought of the other choices: death, politics, travel. Written by Kevin Roberts.

Media Rules Have Changed – Today (PDF)

Interview

Fierce competition in the marketplace, and increased media clutter have taken their toll on brands. The advertising game has changed; brands that play by yesterday’s rules are in for a rude awakening.