5 Lessons for Delivering a Five-Star Customer Service Worthy of Lovemarks

Friday, 16 October 2015

One of the big themes in the travel industry is how to drive loyal guests. One of the ways to do this is to deliver outstanding customer service. According to Kevin Roberts, chairman of Saatchi & Saatchi the customers of brands that have achieved ‘lovemark’ status are not only loyal but will actively promote your company.

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Rebranding America – PaperMag

Interview

Kevin Roberts was one of 15 visual communicators asked by Papermag’s editor, Kim Hastreiter, to present concepts to redefine America’s image. View the ads here in this special online feature.

A Luxury Truth – Il Sole 24 Ore (PDF)

Interview

Article by Kevin Roberts on luxury in times of crisis, published in Il Sole 24 Ore – Italy’s leading financial newspaper. “The answer to being a successful luxury brand lies deep in the value equation, in shifting from price to priceless.” (Italian with English translation)