One of the big themes in the travel industry is how to drive loyal guests. One of the ways to do this is to deliver outstanding customer service. According to Kevin Roberts, chairman of Saatchi & Saatchi the customers of brands that have achieved ‘lovemark’ status are not only loyal but will actively promote your company.
AMA Enterprises Chairman and CEO, Amilya Antonetti talks about Lovemarks with Adam Shapiro.
Avoiding work/life balance. By Adam Shapiro, Fox.
Kevin Roberts features in a series of video interviews for Fox Business’ Talkenomics show, addressing a range of topics including the inspiration for Lovemarks, what he learnt working for Mary Quant in the ‘60s, and the principle of ‘fail fast, learn fast, fix fast’. Watch the latest video at video.foxbusiness.com
Hiring creatives at Saatchi & Saatchi
Advertising agencies haven’t reinvented the way they work or the value they bring to clients during the recession, according to Saatchi & Saatchi Worldwide CEO Kevin Roberts. Roberts, who was in Singapore this week, spoke with Marketing TV about ‘Winning Ugly’, his set of principles for beating the recession, and about how currently there are too many…
Roger Lytollis, UK Weekly Feature Writer of the Year, interviews Kevin Roberts for The Cumberland News: “chief executive officer of Saatchi & Saatchi, part-time resident of Cumbria, legendary destroyer of vending machines.”
Lancaster University awarded Kevin Roberts an Honorary Doctorate of Laws at a colorful ceremony on July 16. The honorary degree was given for “contributions made to the field of creativity and innovation in business and education”.
Article by Kevin Roberts for the Italian magazine, Oxygen. “[H2O] represents much more than an obvious combination of chemical elements: water is life, and today it can turn into the heart of a revolution that will lead to a Blue Planet, to a sustainable future for all of us.”
Interview with Kevin Roberts in Il Sole 24 Oreon the need for agressive place branding strategies for Italy’s world famous cities. “Italy’s country brand and city brands can no longer rely on their old world charm and style-led attraction.”
Creating Lovemarks in a recession
