5 Lessons for Delivering a Five-Star Customer Service Worthy of Lovemarks

Friday, 16 October 2015

One of the big themes in the travel industry is how to drive loyal guests. One of the ways to do this is to deliver outstanding customer service. According to Kevin Roberts, chairman of Saatchi & Saatchi the customers of brands that have achieved ‘lovemark’ status are not only loyal but will actively promote your company.

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The Power of Coaching – NZ Rugby World

Interview

In an Op-Ed for NZ Rugby World, Kevin Roberts discusses the increased impact coaches are having on rugby and the growing role of mental toughness, decision-making, attitude and accountability in the game.

The Senior Screenager – Werbewoche (PDF)

Interview

Kevin Roberts, author of Lovemarks, is an unconventional thinker focused on getting brands into the hearts of consumers. The Saatchi & Saatchi CEO Worldwide was one of the top speakers at this year’s Swiss Economic Forum in Interlaken. (In German)